01 · Branding and visual identity
Brand
A brand people remember.
We create or refresh your business’s brand: what sets you apart, how you speak and how you look. You get the logo, the complete identity and guidelines with templates, so everything you publish (website, social media, signage, presentations) meets the same standard.
This is for you if
- You are launching a business, a product or a new brand.
- Your image feels dated or falls short of the quality of your work.
- Everything you publish looks like it comes from a different company.
What it includes
- Brand strategy
- Your market, your competitors and your ideal client: positioning, personality and key messages.
- Verbal identity
- Tone of voice, tagline and the way your brand speaks, and the name if you do not have one yet.
- Logo and visual identity
- Logo and its versions, typefaces, colours, icons, image style and graphic system.
- Guidelines and applications
- Usage guidelines and ready-made pieces: business cards, stationery, social media and presentation templates, email signature and signage.
What you get
- Recognised at first glance
- An image of your own that cannot be mistaken for your competitors.
- More trust, better prices
- A professional brand earns trust from the first contact and backs up what you charge.
- Consistency without depending on anyone
- With the guidelines and templates, your team publishes to the same standard.
How we work
- Tell us your ideaThrough the form or on a call. We tell you honestly whether and how we can help.
- A fixed-price proposalScope, phases, timeline and price in writing, with no surprises.
- Design and developmentYou see progress from the start and approve each phase, with two rounds of revisions.
- Launch and supportWe launch, check everything works and support you for 30 days. Then maintenance, if you need it.
Frequently asked questions
Do I own the files and the rights?
Yes. You receive the logo and every file in formats for web, social media and print, and once the project is paid, the rights to the brand are yours.
I already have a logo. Does it need to change?
Not necessarily. We can keep it and build the rest of the identity around it, or update it without losing what people already recognise.
How much does a brand cost?
It depends on the scope: a logo is not the same as a complete identity with applications. After a first conversation we send you a fixed quote.
Shall we talk about your project?
Tell us your idea
On the other side
of the crystal.
Our visual system: typography, contrast and refraction.